Finding a keyword with low searches in Google (we recommend sticking to about 10 to 150 monthly searches). These topics offer less competition and should therefore allow your new blog post to rank more easily.
To choose a topic, you can either do a traditional brainstorming session or carry out keyword research. We suggest the latter because you can actually see how many people are looking for that topic.
Now, don’t be intimidated by the term “keyword research.” It’s not just for marketers, but for new bloggers, too. And it’s really easy to do.
To jumpstart your keyword research, first begin by identifying the general topic of your blog.
Say you’re a plumber. Your general, high-level topic might be “plumbing” (67K monthly searches).
Next, put this term into a keyword research tool such as:
When you run this term through the tool, a list of related keywords will appear. Scan the list and choose one with a lower search volume. For this example, we’ll use “under sink plumbing” (1.4K monthly searches).
Run that keyword in the keyword research tool again. Look at the related keywords. Find one with a lower search volume. Do that again.
For this example, we’ll settle on “plumbing problems under kitchen sink” (10 monthly searches). That’s the topic for our first post.
TLDR; Choose a low-volume, low-competition keyword that will ensure your first post ranks.
For more help on keyword research, here are more resources you can use:
- How to Do Keyword Research for SEO: A Beginner's Guide
- How to Perform Keyword Research and Rank
- Top Tools For Finding Long-Tail Keywords
